Besides sales, companies continuously strive to deliver the best experiences to their customers. A crucial part of this exercise is maintaining unbroken internal and external communication, but how often do we convey our strategic vision each time we deliver something? Are we sending out the right messages through every point of contact and execution?
We may have the best processes at work, but without contextual communication the scope of customer engagement is limited. This why we need CpaaS.
What is CpaaS?